SUMMARY

Seasoned creative leader and strategic problem-solver with 8+ years of experience in advertising. Proven success in conceptualizing, pitching, and overseeing impactful 360° marketing campaigns.

Conceptualized and crafted creative presentations resulting in winning new business valued at over $800k.
Spearheaded client presentations, fostering strong relationships, resulting in a 33% growth in a $15M+ account.
Oversaw cross-functional creative teams in creating 100+ marketing assets, ensuring brand consistency, within a $50M scope.
Designed visual identity for a rebranding pitch, contributing to winning a 2-year AOR contract exceeding $22M.

EXPERIENCE

ASSOCIATE
CREATIVE DIRECTOR

DRAKE COOPER (01/2024 - Present)
CLIENTS: Chevron, Texaco, and ExtraMile.

Consistently delivered successful client presentations, cultivating strong relationships with Fortune 500 executives.
Led the creative development of a 360° marketing campaign valued at over $3M, orchestrating cross-disciplinary creative teams.
Directed the development of in-stadium creative assets for partnerships with NFL, MLB, NBA, and MLS teams.
Directed retouchers, animators, editors, and senior creative teams to produce high-quality assets.
Conceptualized compelling narratives for national brand campaigns.
Spearheaded the development of comprehensive brand guidelines.
Directed and guided 3D animation from concept to final delivery.
Directed and oversaw VO recording sessions.

ASSOCIATE
CREATIVE DIRECTOR

160over90 | ENDEAVOR (06/2021 - 11/2023)
CLIENTS: T-Mobile, Hugo Boss, Field Roast, Pizza Hut, Twitch, and Metro.

Led 360° campaign initiatives for both digital and traditional, skillfully maximizing budgets ranging from $20K to $1M.
Developed an efficient social-creative process, reducing project time by 60% and significantly increasing productivity.
Directed high-profile figures, including professional athletes and influencers, to successfully develop content.
Consistently delivered successful client presentations, cultivating strong relationships with Fortune 500 executives.
Oversaw shoots from pre-production to post-production.
Collaborated with influencers to develop marketing content.
Supervised retouchers, animators, editors, and senior creative teams to produce high-quality assets.
Directed the development of in-stadium creative assets for MLB teams.
Led and oversaw the creative development of experiential activations, orchestrating cross-disciplinary creative teams.

SENIOR
ART DIRECTOR

RTO+P (01/2021 - 06/2021)
CLIENTS: DeWALT, Flor De Caña Rum, T. Rowe Price, Nasoya, California Association of Realtors, Lenox, Irwin, and Skrill,

Oversaw the creative lifecycle for video and photo shoots, managing budgets ranging from $5K to $600K.
Collaborated with Copywriters to conceive and execute campaigns with budgets exceeding $500K.
Directed creatives while managing multiple high-impact projects, achieving smooth approvals and exceptional results.
Developed pitch-winning creative from concept to execution.
Executed and managed the development of various media assets (traditional and non-traditional).
Oversaw retouchers, animators, and junior to mid-level creatives.
Conceptualized and planned social shoots.

ART
DIRECTOR

CAMPBELL EWALD (06/2016 - 12/2020)
CLIENTS: Dole, Travelocity, IHOP, Carfax, Kaiser Permanente, Union Bank, MUFG, MilkPEP, Shamrock Farms, and Covered California.

Spearheaded the creation of high-impact OOH creative assets for nationwide media buys.
Ensured brand consistency across channels and adapted traditional content for optimal use on social media platforms.
Excelled in meeting demanding schedules, ensuring deliverables were on time and of the highest quality.
Supported the development of key visuals for major business pitches.

CREATIVE
DIRECTOR

FREELANCER

THE 360 AGENCY (03/2019 - 03/2019)
CLIENT: AT&T

Defined campaign visual identity to resonate with target audience.
Art-directed photography, ensuring style and alignment with campaign.
Designed key visual elements, including logos, mnemonics, and key art, to create impactful assets that reinforce campaign goals.

CREATIVE
DIRECTOR

FREELANCER

WOLVES (04/2017 - 04/2018)
CLIENT SIDE

Conceptualized and defined brand identity.
Art-directed album cover art.
Developed impactful digital and traditional marketing materials.

CREATIVE
DIRECTOR

FREELANCER

&pizza (12/15 - 02/16)
CLIENT SIDE

Led and analyzed primary research to inform strategic direction.
Delivered actionable insights that significantly shaped creative initiatives.

ART
DIRECTOR

GRAD STUDENT

360i (09/15 - 11/15)

Conceptualized a 360° creative campaign for a leading global imaging client.
Developed and defined campaign's look and feel, ensuring alignment with client objectives and brand identity.
Presented campaign concepts to senior executives, effectively communicating vision and strategy.

SKILLS

SOFT SKILLS: Adaptability, Client Relationship Building, Communication, Cross-Platform Thinking, Ideation, Innovative Thinking, Leadership, Management, Mentoring, Organization, Pitching, Presenting, Problem-Solving, Strategic Thinking, Team Development, and Teamwork.

HARD SKILLS: Adobe Creative Suite, 3D Animation Direction, Art Direction, Attention to Detail, Audio/Video Production, Brand Guides Development, Brand Strategy, Concept Development, Content Creation, Copywriting, Creative Direction, Creative Strategy, Deck Development, Design, Experiential Advertising, Influencer Marketing, Multi-tasking, Office Software, Partnership Marketing, Project Management, Retail Marketing, Social Media Marketing, Sponsorships, Strategic Positioning, Toolkits, Typography, and VO Direction.