C R E A T I V E

CLIENT: T. ROWE PRICE
INDUSTRY: FINANCIAL SERVICES


THE ASK: Corporate decision-makers are often viewed as cold figures who offer guidance from behind a desk. T. Rowe Price wanted to combat this stereotype in the retirement space and asked us to humanize their experts.

THE WRITE-UP: Retirement planning catches people off guard, leaving them feeling like a deer in headlights. But with T. Rowe Price's experts on your side, retirement has met its match.

THE CONCEPT: RETIREMENT. MEET YOUR MATCH.

THE IDEA: To combat the "cold" stereotype, we humanized corporate decision-makers by looking past the suit and tie, and revealing their commitment to customers.