C R E A T I V E

CLIENT: TRAVELOCITY
INDUSTRY: TRAVEL


THE ASK: Raise awareness of Travelocity’s Customer First Guarantee Service, designed to assist travelers with unforeseen vacation challenges, including hotel issues, flight inconveniences, and more.

THE WRITE-UP: While vacations are intended for relaxation, unexpected surprises can transform enjoyable trips into stressful experiences, adding unnecessary drama. Fortunately, Travelocity's Customer First Guarantee ensures a drama-free vacation. 


THE CONCEPT: DRAMA-FREE VACATION
 


THE IDEA: Playing off the most dramatic show on TV (the season finale of The Bachelorette), we crafted a contextually relevant spot, leveraging cast look-alikes, and we spoofed the show - illustrating that with Travelocity’s Customer First Guarantee, there’s no room for drama on your vacation.