DRAMA FREE
CLIENT: TRAVELOCITY
INDUSTRY: TRAVEL
THE ASK
Travelocity asked us to raise awareness of its Customer First Guarantee, which helps travelers navigate unexpected vacation challenges, from hotel issues to flight inconveniences and more.
IDEA
Travelocity’s Customer First Guarantee helps keep the drama out of your vacation.
CONCEPT
Drama-Free Vacation
EXECUTION
We spoofed TV’s most dramatic season finale, The Bachelorette, using cast look-alikes. Through the parody, we emphasized how Travelocity’s Customer First Guarantee keeps the drama out of your vacation.
BROADCAST
REACTIONS
AGENCY
Campbell Ewald