C R E A T I V E

CLIENT: SHAMROCK FARMS
INDUSTRY: DAIRY


THE ASK: Alter the perception of milk beyond just strengthening bones through an experiential activation during Arizona's biggest football rivalry (Arizona State University vs. The University of Arizona).

THE WRITE-UP: Arizona is no stranger to scorching temperatures, and it gets even hotter when rival universities face off. Through experiential marketing, we highlighted one of milk’s most overlooked benefits - soothing spicy foods - but not before we first turned up the heat!

THE CONCEPT: Beat The Heat

THE IDEA: To show milk's cooling power, we hosted a hot wing competition where rival university fans went head-to-head before kickoff. They pushed their taste buds to the limit, and the only drink available to cool them down was Shamrock Farms Milk.