CLIENT: SHAMROCK FARMS
INDUSTRY: DAIRY

THE ASK
Shamrock Farms tasked us with communicating that milk offers benefits beyond strengthening bones through a fanfare activation during Arizona’s biggest college football rivalry.

IDEA
Arizona is no stranger to scorching temperatures, and it gets even hotter when rival universities face off, so we highlighted one of milk’s most overlooked benefits: cooling the heat.

CONCEPT
Beat The Heat

EXECUTION
To put milk’s cooling power to the test, we hosted a hot wing competition where rival fans went head-to-head. They pushed their taste buds to the limit, with only Shamrock Farms Milk available to cool them down.