C R E A T I V E

CLIENT: DOLE
INDUSTRY: CONSUMER PACKAGED GOODS


THE ASK: Amidst the pandemic, when lockdowns were at their peak, Dole tasked us with creating a video asset promoting the portability aspect of Fruit Bowls.

THE IDEA: With little budget and being unable to shoot because of lockdown restrictions during the height of the pandemic, we had to get creative. Utilizing stock imagery, we created a fun and playful 15-second spot showcasing how you can enjoy Fruit Bowls anywhere - spreading sunshine for all, even amid difficult times.

THE LINE: Sunshine For All