THE METRO
LOCKER ROOM
CLIENT: METRO
INDUSTRY: TELECOM
THE ASK
Our client tasked us with developing Metro’s soccer partnership platform and launching it through a pre-game fan activation.
IDEA
Metro champions its customers and communities, so we set out to make fans feel like soccer royalty.
CONCEPT
The Metro Locker Room
EXECUTION
We created a scalable, multi-purpose locker room to help fans get game ready. Through fun activities, meet-and-greets, giveaways, and more, we made them feel like soccer royalty.
PARTNERSHIP: LAFC
GAME: LAFC VS. MIAMI
LEAGUE: MLS
LAFC is rooted in LA culture, with fans who share a deep connection to the city.
Tattoos have long been a form of artistic expression in Los Angeles. So, we teamed up with LA tattoo icon Tommy Montoya to create exclusive LAFC temporary tattoos, giving fans a new way to wear their pride.
PARTNERSHIP: LIGA MX
GAME: TIGRES VS. PACHUCA
LEAGUE: LIGA MX
Mexican fans bring unwavering passion to the sport, showing up in full force on game day. So, to get them game ready and give them the star treatment, we brought in social media makeup artists to paint their faces in team colors. DJs, photo ops, and giveaways kept the energy high, and we brought even more star power with soccer legends, giving fans exclusive access to meet-and-greets, interviews, and more. All taking place in the Metro Locker Room.
“This is the best fan engagement space I’ve ever seen during my tenure with Liga MX.”
Mikel Arriola
Liga MX’s President
AGENCY: 160over90, PUBLICIS
MY ROLE: ACD