THE METRO
LOCKER ROOM
C R E A T I V E
CLIENT: METRO
INDUSTRY: TELECOMMUNICATION
THE ASK: Develop Metro's soccer partnership platform and launch it through a pre-game interactive activation.
THE WRITE-UP: Metro champions its customers and communities. To make them feel like soccer royalty, Metro rolled out the purple turf for fans and helped them get ready for game time.
THE CONCEPT: THE METRO LOCKER ROOM
THE IDEA: Invite fans to immerse themselves in the brand through a scalable, multi-purpose interactive locker room, serving as a hub for content creation, meet-and-greets, and much more.
GAME
TIGRES VS PACHUCA
PARTNERSHIP:
METRO X LIGA MX
Campeón de Campeones (Champion of Champions) is a special title match where the current and previous season's champions face off providing a unique experience for Liga MX fans.
THE METRO
LOCKER ROOM
From vibrant masks to fun outfits and face paint, Mexican fans have an unwavering dedication to the sport, appearing in full force on game day.
IDEA: We transformed Metro's space into a blend of a professional locker room and a salon, where fans were entertained through various attractions and treated like stars. Well-known community makeup artists painted their faces in team colors, preparing them for the game.
“This is the best fan engagement space I’ve ever seen during my tenure with Liga MX.”
Mikel Arriola
Liga MX’s President
GAME
LAFC VS MIAMI
PARTNERSHIP:
METRO X LAFC
LAFC is a club rooted in LA culture. With fans sharing a real connection to the city and its communities, we matched fans with unique characteristics of LA culture.
CONCEPT: LAFC MEETS TATTOO CULTURE
LAFC
MEETS TATTOO CULTURE
Tattoos have always been an artistic expression in the city of angels. Teaming up with LA tattoo icon Tommy Montoya, we crafted exclusive LAFC temporary tattoos.
AGENCY
160over90