THE ITALIAN TACO
C R E A T I V E
CLIENT: PIZZA HUT
INDUSTRY: RESTAURANTS
THE ASK: Pizza Hut wanted to tap into the social buzz surrounding Taco Bell's much-anticipated return of the Mexican Pizza, which had taken social media by storm.
THE WRITE-UP: If Taco Bell could slap two tortillas together, sprinkle a few ingredients on top, and call it pizza - well then two can play that game. We one-upped Taco Bell’s Mexican Pizza by introducing our version of their most popular menu item.
THE CONCEPT: THE ITALIAN TACO
THE IDEA: In 100% trolling fashion, Pizza Hut introduced the Italian Taco. Simply fold your slice of pizza down the middle, as many people already do, and voila, you have an Italian Taco.
ITALIAN
TACO
When the first social post dropped, it was evident Pizza Hut had stirred the pot as engagement went through the roof instantly.
INFLUENCERS
With influencers on board, the trolling didn’t stop in social media, it continued with an Italian Taco cart posted outside Taco Bell, making it clear that there was a new sheriff in town.
TIK TOK
