ITALIAN TACO
CLIENT: PIZZA HUT
INDUSTRY: RESTAURANTS
THE ASK
Pizza Hut wanted to tap into the social buzz surrounding Taco Bell’s much-anticipated return of the Mexican Pizza, which had taken social media by storm.
IDEA
Troll Taco Bell and create our own buzz. We one-upped their Mexican Pizza by putting a Pizza Hut spin on Taco Bell’s most popular menu item.
CONCEPT
The Italian Taco
EXECUTION
In true trolling fashion, we introduced the Italian Taco.
THE ITALIAN
TACO
Simply fold a Pizza slice in half, as many people already do, and voilà, you’ve got an Italian Taco.
When the first social post dropped, it was evident Pizza Hut had stirred the pot as engagement instantly went through the Hut.
INFLUENCERS
With influencers on board, the trolling didn’t stop, it continued with an Italian Taco cart posted outside Taco Bell flagship restaurant, making it clear that there was a new sheriff in town.
TIK TOK
BUZZ
