CONNECTIONS MATTER
C R E A T I V E
CLIENT: T-MOBILE
INDUSTRY: TELECOMMUNICATION
THE ASK: Develop an interactive concert experience for Luke Combs' 'Middle of Somewhere' tour while generating awareness around T-Mobile's 5G network connectivity.
THE WRITE-UP: Luke's music reminds us that the most important thing in the world is each other. T-Mobile shares this value, helping us stay connected to the people we love, no matter where they are.
THE CONCEPT: In the Middle of Somewhere, Connections Matter
THE IDEA: Using 'connection' as the keystone for the fan experience, we developed the T-Mobile Connection Bench, which illuminated as fans physically connected.
PHOTO OP
As people sat down and physically connected, a circuit was completed, illuminating the background and highlighting the name of the city stop in magenta.
The T-Mobile customer concert experience extended beyond the activation, with the brand seamlessly integrated throughout the evening enhancing fans' night out.
SWAG
To elevate the brand experience, we handed out branded wooden sunglasses, concert pins, and more.
VIP SEATING
We took over the best seats in the house and gave them to a few lucky customers.
INTERACTIVITY
By scanning a QR code, fans got to choose which song they'd like Luke to perform next.
POSTERS
Leveraging popular song lyrics, we illustrated music posters for fans to take home.
AGENCY
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