CONNECTIONS MATTER
CLIENT: T-MOBILE
INDUSTRY: TELECOM
THE ASK
Develop an interactive concert experience for Luke Combs’ Middle of Somewhere tour while generating awareness of how T-Mobile’s 5G network keeps the country connected.
IDEA
Luke’s music reminds us that what matters most in the world is human connection. T-Mobile shares that belief, helping us stay connected to the people we love through its network.
CONCEPT
In The Middle Of Somewhere, Connections Matter
EXECUTION
We created the T-Mobile Connection Bench, which illuminated when fans physically connected, turning a simple moment between people into a shared experience.
5G
CONNECTION
IN ACTION
Sit down. Connect. Light it up.
As fans physically connected, they completed a circuit that brought the backdrop to life, illuminating the city stop.
AGENCY: 160over90, PUBLICIS
MY ROLE: CD