C R E A T I V E

CLIENT: NASOYA
INDUSTRY: CONSUMER PACKAGED GOODS


THE ASK: Nasoya tasked us with raising awareness and reimagining their Plantspired product line (plant-based cuisine) tailored for a younger demographic looking to skip the kitchen hassle.

THE WRITE-UP: After a long and exhausting day of adulting, the last thing you want is a kitchen battle. Enter Plantspired, here to encourage you to spend less time cooking and more time doing your thing – whatever that may be.

THE CONCEPT: GET PLANTSPIRED

THE IDEA: Leveraging the product's unique name "Plantspired", we set out to ignite our audience's imagination about all the things they can do when they spend less time in the kitchen.