CLIENT: UNION BANK
INDUSTRY: FINANCIAL SERVICES

THE ASK
Union Bank tasked us with rebranding the bank, developing a new brand platform, and introducing it to the world through an integrated campaign.

IDEA
In the long term, small details can make a big difference in your financial situation. But the details that matter most are unique and personal.

CONCEPT
Your Details Matter

EXECUTION
We looked beyond financial services to highlight the details that matter most: your goals, hobbies, and loved ones. A reminder that at Union Bank, your details matter.