WE’RE FOR EVERY BODY
C R E A T I V E
CLIENT: KAISER PERMANENTE
INDUSTRY: HEALTHCARE
THE ASK: Communicate Kaiser Permanente’s mission of providing healthcare for all, as it expands to Washington State.
THE WRITE-UP: Kaiser Permanente’s high-quality healthcare is dedicated to the well-being of all individuals, regardless of race, gender, or body type.
THE CONCEPT: WE'RE FOR EVERY BODY
THE IDEA: Celebrate diversity by showcasing a range of body types.
EXPERIENTIAL
To announce Kaiser’s arrival and build personal relationships with Washingtonians, we activated during major local summer events using an experiential shipping container filled with fun activities.
INSTALLATIONS
To strengthen Kaiser's presence, we installed branded bike racks throughout Seattle - promoting health and wellness.
BROADCAST
DIGITAL
Creative concepts were resized into a plethora of online assets.
AGENCY
Campbell Ewald