WE’RE FOR EVERY BODY
CLIENT: KAISER PERMANENTE
INDUSTRY: HEALTHCARE
THE ASK
Communicate Kaiser Permanente’s mission of providing high-quality healthcare for everybody as it expands into Washington State.
IDEA
Everyone deserves access to high-quality healthcare, no matter who they are, where they are, or what they look like.
CONCEPT
We’re For Every Body
EXECUTION
We celebrated the diversity of the communities Kaiser Permanente serves by showcasing a range of bodies, identities, and experiences.
BROADCAST
A POP-UP FOR EVERY BODY
To announce Kaiser’s arrival, we dropped a shipping container filled with fun activities into major events across Washington.
WELLNESS, EVERYWHERE
We brought the spirit of health and wellness to Seattle’s streets, one bike rack at a time.
AGENCY: Campbell Ewald, IPG
MY ROLE: Art Director