MAGENTA TAKES LA

MLB ALL-STAR WEEK, LOS ANGELES, CA

CLIENT: T-MOBILE
INDUSTRY: TELECOM

THE ASK
During MLB All-Star Week in LA, T-Mobile tasked us with taking over its social channels to bring its presence to the city.

IDEA
Give T-Mobile social followers a front-row seat to everything magenta happening around the city.

CONCEPT
Magenta Takes LA

EXECUTION
Partnering with influencers, we brought T-Mobile’s magenta presence to life through social-first content showcasing activations, experiences, and everything happening around All-Star Week.

BEHIND THE SCENES

ACTIVATIONS

INFLUENCERS

To amplify T-Mobile's messaging on social media, we partnered with members of the MLB creators class with magnetic personalities, such as Jay Mendoza and others.


JAY MENDOZA
TikTok (1.2M+ Followers)

IN-FLIGHT WIFI

As more influencers joined the party, T-Mobile kept them connected all the way to Los Angeles. We turned their journeys into social content, showcasing how T-Mobile’s in-flight Wi-Fi keeps them connected at 30,000 feet.

MARIKA LYSZCZYK
TikTok (110K+ Followers)

SOCIAL
AMPLIFIERS

BATTING PRACTICE

BATTING PRACTICE

AGENCY: 160over90, PUBLICIS
MY ROLE: ACD