MLB ALL-STAR WEEK
DENVER, CO
C R E A T I V E
CLIENT: T-MOBILE
INDUSTRY: TELECOMMUNICATION
THE ASK: Create a social-first campaign showcasing T-Mobile's activations during MLB ASW (All-Star Week) while promoting the brand's 5G network.
THE WRITE-UP: While not every fan can fly out to Colorado for ASW, T-Mobile's 5G network keeps them connected online so they don't miss out. Recognizing the thrill of exploring All-Star Week, we empowered followers to choose T-Mobile’s social journey.
THE CONCEPT: CHOOSE YOUR ASW ADVENTURE
THE IDEA: Partnering with sports influencer A.J. and leveraging the power of T-Mobile's 5G network, we enabled viewers to vote where she’ll go next.
ASW RECAP VIDEO
THE
JOURNEY
BEGINS
To get the ball rolling, we turned A.J. into a hologram powered by T-Mobile 5G and invited fans to follow on social media and vote on where she should go next.
[ X ]
WINNER
WINNER
[ X ]
[ X ]
WINNER
WINNER
WINNER