CLIENT: T-MOBILE
INDUSTRY: TELECOM

THE ASK
T-Mobile tasked us with creating a social-first campaign showcasing the brand’s presence at MLB All-Star Week (ASW) while highlighting its 5G network.

IDEA
Not every fan can make it to All-Star Week, but T-Mobile’s 5G network empowers them to explore the experience from wherever they are.

CONCEPT
Choose Your All-Star Week Adventure

EXECUTION
Partnering with sports influencer A.J. Andrews, we turned T-Mobile’s social channels into a choose-your-own-adventure game, letting fans vote on where she’d go next.