CLIENT: T. ROWE PRICE
INDUSTRY: FINANCIAL SERVICES

THE ASK
T. Rowe Price tasked us with humanizing their retirement experts and challenging the perception that corporate decision-makers are cold, distant figures who offer guidance from behind a desk.

IDEA
Retirement planning can catch people off guard, leaving them feeling like a deer in headlights. But with T. Rowe Price’s experts on your side, retirement has met its match.

CONCEPT
Retirement. Meet Your Match.

EXECUTION
To challenge the “cold” stereotype of retirement experts, we looked beyond the suit and into their office. There, we revealed their commitment to customers through a collection of meaningful memories, showing why they’re the right match for clients’ retirement planning.