C R E A T I V E

CLIENT: T-MOBILE
INDUSTRY: TELECOMMUNICATION


THE ASK: As the World Series approached, T-Mobile tasked us with leveraging their MLB partnership to create a social-first campaign highlighting their 5G interstate network coverage.

THE WRITE-UP: The World Series consists of seven games played at both teams' home venues, so becoming champion requires winning on the road. With T-Mobile's interstate coverage, customers automatically win on the road by streaming movies, video calling, or listening to music.

THE CONCEPT: WIN ON THE ROAD

THE IDEA: To highlight T-Mobile's 5G interstate network, we set out on a road trip of a lifetime with former 4X MLB All-Star Hunter Pence and professional softball player A.J. Andrews, culminating at the World Series.