CLIENT: T-MOBILE
INDUSTRY: TELECOM

THE ASK
In the lead-up to the MBL World Series, T-Mobile tasked us with creating a social-first campaign highlighting its 5G interstate network coverage.

IDEA
The World Series consists of seven games played at both teams’ home stadiums, so to become champion you have to win on the road, in your opponent’s backyard. With T-Mobile’s interstate coverage, you too are a winner, whether you’re streaming movies, video calling, or listening to music. T-Mobile helps you win on the road.

CONCEPT
Win On The Road

EXECUTION
We put “Win On The Road” into motion with a road trip to the worlds series, creating content along the way and highlighting T-Mobile’s 5G interstate network coverage.

4X MLB All-Star Hunter Pence and pro softball player A.J. Andrews hosted the series, with Hall of Famer CC Sabathia and legendary power hitter David “Big Papi” Ortiz joining along the way.