C R E A T I V E

CLIENT: T-MOBILE
INDUSTRY: TELECOMMUNICATION


THE ASK: Leading up to the Southern Eastern Conference (SEC) championship game, we were tasked with creating T-Mobile's fanfare activation at each partner school, but we didn't stop there. To amplify the brand's presence online, we pitched a content series.

THE WRITE-UP: SEC fans are obsessed with their teams that they crave more than just results and stats, they want all the juicy details. T-Mobile connects fans closer to what they love, so we invited athletes to spill the tea in our activation.

THE CONCEPT: SPILLING THE “T” IN THE SEC

THE IDEA: We aired a live podcast, where prominent college figures talked football, shared gossip, and gave the inside scoop on what's happening in SEC football.