CLIENT: T-MOBILE
INDUSTRY: TELECOM

THE ASK
T-Mobile tasked us with creating a fanfare activation that could travel to each partner school leading up to the Southeastern Conference (SEC) Championship.

IDEA
T-Mobile connects people, so we connected fans closer to the teams they love through an activation that gave them access to the inside scoop from SEC personalities.

CONCEPT
Spilling The “T” In The SEC

EXECUTION
Tapping into the spirit of Southern road trips, we branded an Airstream as a mobile content studio that traveled to each partner school. Each stop not only gave fans a chance to engage with prominent college figures as they spilled the “T” on the SEC, but also became an episode in a content series that extended from the activation.