C R E A T I V E

CLIENT: KAISER PERMANENTE
INDUSTRY: HEALTHCARE


THE ASK: Develop a compelling campaign to inspire individuals to embrace their unique paths toward wellness and fulfillment.

THE WRITE-UP: To some folks, thriving is lifting a dumbbell; to others, it may be reading a book, going for a run, perhaps even taking a nap, or maybe simply enjoying family time. The truth is that thriving looks different from person to person.

THE CONCEPT: THRIVE YOUR WAY

THE IDEA: From lying in the grass to skipping the elevator and taking the stairs, in this campaign, we highlighted all the diverse ways people thrive.