FUELED BY POSSIBILITY
C R E A T I V E
CLIENT: CHEVRON
INDUSTRY: ENERGY
THE ASK: Usher the original 1995 classic Chevron cars into a new era with a 360° ad campaign that leverages the brand’s Fueled by Possibility™ platform while highlighting the benefits of Chevron with Techron.
THE WRITE-UP: Chevron with Techron offers more than just a clean engine or unbeatable mileage - it fuels consumers with endless possibilities, empowering them to explore new horizons today while inspiring boundless optimism for where they can go tomorrow.
THE IDEA: To reinforce Chevron’s Fueled by possibility™ platform, we developed a creative device that serves as a brand mnemonic across mediums, highlighting the various things you can 'fuel up on' with Chevron.
THE CONCEPT: FUEL UP ON _____
After 28 years, the iconic Chevron cars were primed for a fresh look, so we started with a
bold redesign.
A NEW ERA
From sleek, modern bodies to refined headlights, the cars were meticulously reimagined to reflect contemporary designs while incorporating signature brand elements, like the iconic Chevron V-shaped grille, ensuring a unified look across the lineup.
Once the cars were redesigned, it was time to introduce them to the world through a 360° marketing campaign.
BROADCAST
BROADCAST
6-second bumper
pre-roll videos
These assets were adapted
into an array of banner sizes.
Gamified online
banner ad.
