FUELED BY POSSIBILITY
CLIENT: CHEVRON
INDUSTRY: ENERGY
THE ASK
Chevron tasked us with ushering its original 1995 animated cars into a new era with a brand campaign that also highlighted its fuel’s benefits.
IDEA
Chevron with Techron offers more than unbeatable mileage for drivers, it fuels them with endless travel possibilities and empowers them to explore new horizons.
CONCEPT
Fueled By Possibility™
EXECUTION
We created a key visual device that cycles through various possibilities you can “fuel up on” and brought the meaning to life through unique storytelling featuring the new Chevron cars.
After 28 years, the iconic Chevron cars were primed for a fresh look, so we started with a bold redesign.
The cars were meticulously reimagined to reflect contemporary designs while incorporating signature brand elements, like the iconic Chevron V-shaped grille, ensuring a unified look across the lineup.
A NEW ERA
Once the cars were redesigned, it was time to introduce them to the world.
BROADCAST
BROADCAST
PRE-ROLL
DISPLAY
GAMIFICATION DISPLAY
