BEYOND THE BASES
CLIENT: T-MOBILE
INDUSTRY: TELECOM
THE ASK
In celebration of Hispanic Heritage Month, T-Mobile tasked us with leveraging its MLB partnership to create digital content for the Hispanic communities it serves.
IDEA
Just like baseball, T-Mobile’s community is made up of individuals from different backgrounds who work in unison toward a shared vision.
CONCEPT
No Hay Uno Without The Other
(There isn’t one without the other)
EXECUTION
We sat down with 2x MLB® All-Star™ Ronald Acuña Jr. to hear about his community, upbringing, and more.
*This episode was serialized into a plethora of social-friendly assets.
AGENCY: 160over90, PUBLICIS
MY ROLE: ACD