BEYOND THE BASES

CLIENT: T-MOBILE
INDUSTRY:
TELECOM

THE ASK
In celebration of Hispanic Heritage Month, T-Mobile tasked us with leveraging its MLB partnership to create digital content for the Hispanic communities it serves.

IDEA
Just like baseball, T-Mobile’s community is made up of individuals from different backgrounds who work in unison toward a shared vision.

CONCEPT
No Hay Uno Without The Other
(There isn’t one without the other)

EXECUTION
We sat down with 2x MLB® All-Star™ Ronald Acuña Jr. to hear about his community, upbringing, and more.

*This episode was serialized into a plethora of social-friendly assets.


AGENCY: 160over90, PUBLICIS
MY ROLE: ACD