C R E A T I V E

CLIENT: T-MOBILE
INDUSTRY: TELECOMMUNICATION


THE ASK: As the presenting sponsor of the Southern Easter Conference (SEC), T-Mobile asked us to develop their activation for the annual SEC Softball tournament and spread awareness of their home internet service. 

THE CONCEPT: Drawing inspiration from the four softball bases, we created an activation where fans journeyed from first to home base, customizing a mini bat to take home, courtesy of T-Mobile.