C R E A T I V E

CLIENT: T-MOBILE
INDUSTRY: TELECOMMUNICATION


THE ASK: As the exclusive presenting sponsor of the Southern Eastern Conference (SEC), T-Mobile tasked us with creating an activation space, concert assets, and in-stadium creative, all promoting their Home Internet service.

THE CONCEPT: To celebrate the teams in the big game, we created an immersive Road to the Championship experience with interactive stops. They could recharge, snap photos, and score limited edition SEC swag.