CLIENT: T-MOBILE
INDUSTRY: TELECOM

THE ASK: As the exclusive sponsor of the Southeastern Conference (SEC), T-Mobile tasked us with creating an activation space, concert assets, and in-stadium creative to promote T-Mobile.

IDEA: Bring fans closer to the excitement of the Road to the Championship.

THE CONCEPT: Road to the Championship

EXECUTION: We created an interactive destination where fans could experience the brand, recharge, capture the moment, and score limited-edition SEC swag. The experience came to life across the activation space, concert assets, and in-stadium creative.