CLIENT: CHEVRON
INDUSTRY: ENERGY

THE ASK
Chevron tasked us with communicating how its fuel additive, Techron, helps clean harmful deposits left by lower-quality fuel, protecting your engine.

CONCEPT
Advanced Protection In Every Drop

IDEA
Damage caused by lower-quality fuel can go unnoticed until it’s too late, but engine protection shouldn’t. So, to educate drivers, we turned to the experts who can see beyond the hood.

EXECUTION
Enter the experts:

1. Your Car from the Future, here to warn you about the dangers of lower-quality fuel.
2. Half doctor, half mechanic, and all heart, the Car-Diologist.